clean-2Our Philosophy

At The Sage Apothecary, we take our wisdom from Mother Nature. We’re proud to say that this is nothing new. After all, plants have likely been used in herbal medicine since before history was ever recorded. There’s hard evidence that they were used by the Egyptians, too. And let’s face it, Cleopatra had it goin’ on. At The Sage Apothecary we have a few rules by which we live – not only do we never test on animals but we only use the highest quality, natural skincare ingredients. And, what you see on the ingredients list is what you get. No sneaky, undeclared parabens, PEGs, petrochemicals, sulphates, additives or fragrances hiding here or there…we believe in 100% transparency. All of our products are only ever produced in small batches– they are naturally-handcrafted right here in New Zealand using artisan and traditional herbal methods.

Why Natural?

At The Sage Apothecary we believe in having lots of fun (and a little sass) in our lives. However, every once in a while, we get serious. Don’t panic, it’s often not for long but you can absolutely guarantee it’s always about the things we’re most passionate about. So to put it simply: not only are 100% natural formulations more nutrient dense, they are better for you. By using skincare products that contain chemicals on your skin, even at low doses, you can disrupt the body’s endocrine system and end up carrying toxic chemicals inside you. Not only that, there is a growing body of evidence that suggests there are connections to long-term health concerns like metabolic disruption, reproductive problems and cancer. Sadly, these sinister ingredients have been popping up in family favourites for years – from parabens in skincare to formaldehyde in baby wipes and shampoo, it can be a consumer minefield. We’ll step off our Sodium Laureth Sulphate free soapbox now, but to find out more visit EWGs Skin Deep databaseThe Campaign for Safe Cosmetics, or just holler out to us! We are always happy to geek out about natural skincare ingredients.